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Posture and Strength Coach, Personal Trainer, Nutritionist
Founder of Generation Strength


BSc Nutrition and Physiology
Posture and Strength Coach
UK-Certified Personal Trainer
Precision Nutrition Certified

Hi there!


I'm Gemma and I created Generation Strength. I specialise in Posture and getting people strong. I have over 6 years coaching experience and I'm a certified Personal Trainer from England with a BSc in Nutrition and Physiology. I am also a certified Nutritional Advisor that is passionate about helping people fit healthy food choices into their lifestyle by teaching them a better way to eat and live. 


I believe that the fitness industry is broken. I believe we sell cardio and reduced calorie diets to women and we sell 6-pack abs and useless muscle-building programs and supplements to men instead of teaching people how to really look and feel strong in their bodies.


We teach meal replacement shakes are a substitute for healthy satiating food, that fat loss or muscle building is down to sheer determination and will-power.


We are taught to blame ourselves when we don't see results following a terrible training plan that beats us down or makes us lose muscle. In a world where access to more information has only made things so much more overwhelming, it can feel as though the only way to reach our goals is with extremes.

Reaching your health and fitness goals doesn't mean having to miss out on tasty meals or killing yourself at the gym. It just means you haven't yet found the right trainer, the right workout plan or the nutritional approach that works for you.

My main mission is to bring strength training to everyone, using science-based programming, posture assessments and correction, and essential nutritional knowledge,

all whilst teaching you how to create good habits that actually stick.


We all deserve to feel strong, confident and powerful.

Strength Training is the answer.







This is Maite and I am the other half of Generation Strength, the half that mostly stays behind the scenes. 


Our vision for Generation Strength is long lasting health, strength and, why not, happiness. We believe that everyday small choices and persistency leads to sustainable positive changes. 


This is why we approach anyone's fitness journey from all possible angles: strength, mobility, posture, nutrition and, this is where I step in: habits. 


We've all been there: it feels like acquiring not-so-great habits takes no effort -going to bed late, choosing a tempting unhealthy treat over a nourishing one, watching a show for too long, you name it!-. On the other side, there's plenty of things that are good for us, that make us feel amazing and, still, we struggle to stick to them.


Most of us will do so much better with someone leading the way or, at least, holding us accountable. I can help you with that. 

Whether in the form of a daily check-up text, a weekly e-mail or a zoom call, I'll be there to remind you of your original goal(s), to give you some perspective and, mostly, to make sure you don't punish yourself along the way. Remember: we want sustainable change, and that will only happen if you are enjoying the ride!


We all deserve to feel strong, confident and powerful.

Strength Training is the answer.



I created Generation Strength in 2015 after being in gyms in England, America and Spain. No matter the country or gym, I saw that there was always a missing piece when it came to Personal Training. There was a separation between strength training, mobility, posture, nutrition and habit coaching. I knew that I had to create a model that would bring all of these pieces together whilst catering to each individual's specific needs.


Generation Strength was created to be more than just a workout, a rigid diet plan and temporary results. My unique coaching combines:

100% Individualised Strength Training

Flexible Nutrition

Assessing and Correcting Posture with a Daily Reset Program

Healthy Habit Coaching and Accountability


Individualised training is only possible with a posture assessment. It is here where we begin to understand exactly what your body needs. Posture is not just sitting or standing up straight. Posture is the key to pain-free movement, being strong, confident, improving physical performance and it's even linked to better digestion and gut health.


We all want to feel strong, be lean, healthy and live pain-free. The best way to get there is through strength training. It is the foundation of a healthy body and mind.


Strength training may sound intimidating but it simply means challenging your body to become stronger. As a result, you will lose fat, build muscle, gain energy and confidence.


The next step is simple, working with you to find your own version of strong, fit and healthy.